Accountabilities and activities:


Oversee and support day-to-day implementation of strategies and business plans

Design and implement a new more integrated marketing approach for Hong Kong Business Unit

Co-ordinate customer segmentation enhancement and proposition development for joined up Hong Kong Insurance and Hong Kong
Health Service propositions by target segment

Enhance digital channels for Horizon Health, Quality Healthcare and customers, create frictionless sales and excellence customer experiences

Lead the team to establish data dictionary, develop BI dashboards, build Customer Lifetime Value Analysis, develop real time customer segmentation, train machine learning algorithms for lapse propensity, prevention of fraud, waste and abuse in claims and cross and upsell of new and relevant customer propositions

Identify new customer segments with new personalised and data driven subscription services

Represent the company and speak at government and industry conferences or similar occasions

Sit on the Hong Kong Leadership Team and act as an advisor and partner to the Managing Director and General Managers across businesses, ensuring the Marketing &
Data Analytics team supports and understands key business priorities

Work with Strategy stakeholders across different Management Unit’s and Centre, to ensure consistent focus on global priorities, and align on important positions and messages

Develop and manage the budget for the teams within the function


To be successful in the position, you should have:

At least 15 years' experience in Strategy or Digital or Marketing field, with functional leadership exposure in a sizeable financial institutions or retail industry

Proven track record of business strategic success, including
Strategy, proposition, digital channel development and integrated marketing campaign planning

Excellent stakeholder engagement and proven transformation abilities in varied environments

With experience in navigating local and global corporate complexity and associated matrix environment is preferred

Digital transformation expert

Outstanding written and verbal communication skill